Piab is a global B2B company specializing in the development of innovative vacuum solutions for a variety of industries.
As part of their plan to expand into new markets, I was asked to revitalize their brand identity and digital channels. Guided by the new concept "Evolving Automation", we created a new identity that emphasizes Piab's focus on technology and development. The new identity places a greater emphasis on the company's products, showcasing them with improved renders and a graphic system that symbolizes Piab's continuous drive for evolution.
The digital presence of Piab also received a significant upgrade, including a comprehensive overhaul of their corporate website and product configurators. Through user interviews, we were able to better understand the needs of our two main user groups, the experienced and the exploring user, and create a new website that met those needs.
My partnership with Piab continues to this day, with ongoing efforts to optimize and improve their user experience and design.
3D/Animation: Ruben Ruthberg
Graphic design: Amanda Billing
Agency: Oh My
